Online Investigation And Intentional Of My Own Name

I have always been interested in names. At one point in my life, I would spend hours researching them on various websites, saving my favorites for future use in one of the many books I planned on writing. I’m sure my parents, if they had seen my browser history – babynames.com, babycenter.com, bump.com – would have been very concerned. Nevertheless, the existence of these websites is a testament to the fact that I was not the only one who was obsessed; in recent years, interest in names has spiked as parents endeavor to find the perfect word to describe their child. Initially, I was merely capitalizing on this trend to fulfill my own curiosity about the origins of my own name – Jessica Paige James. Through a combination of†¦show more content†¦He was, perhaps, the most stereotypical Jew in Shakespeare’s works, a caricature possessing all the negative traits associated with Jews by the people of the sixteenth century. Thus, in my parents’ attempt to appease their relations by avoiding a name with Semitic connotations, they ignorantly assigned me a name associated with one of the most famous Jews in western cultural history. I find this hilarious. A person’s middle name is far less significant, usually an afterthought or a second choice. It has no real use, and very few people outside of the individual’s family know what it is. It is not part of an individual’s first impression. Nevertheless, my middle name – Paige – actually had a bit of thought put into it. Back in the 90’s, my parents had developed a bit of an obsession with the soap opera Knots Landing. My father, in particular, became enamored of one of the primary female characters. A â€Å"strong, independent woman† who knew what she wanted, Paige possessed several traits that my dad hoped his daughters would have. So, he made me, his eldest, her namesake. Learning that you are named after a soap opera character is a bit dismaying, but I have come to terms with it over the years. After all, I want to be a â€Å"strong, independent woman† as well; sharing a name with a relatively famous one is a nice little motivator. Finally, a person’s last name is perhaps the most significant one of all; it connects them with other individuals andShow MoreRelatedOrder System Thesis2555 Words   |  11 Pagesas 50%. The growing volumes helped them to reduce more costs from the economies of scale. This was an advantage that is a success for McDonalds till now. Republic Act No. 10175 AN ACT DEFINING CYBERCRIME, PROVIDING FOR THE PREVENTION, INVESTIGATION, SUPPRESSION AND THE IMPOSITION OF PENALTIES THEREFOR AND FOR OTHER PURPOSES CHAPTER I PRELIMINARY PROVISIONS SECTION 1. Title. — This Act shall be known as the â€Å"Cyber crime Prevention Act of 2012†³. CHAPTER II PUNISHABLE ACTS SEC. 4. CyberRead MoreIdentity Theft Of The Modern World2764 Words   |  12 Pagesmessaging me. Still not thinking it was anything more than someone trying to twist my knickers, I finally responded to them, â€Å"Do I know you?† Half an hour later, I received my response, â€Å"no. but i know you. chance. [sic]† I remember thinking about a couple of ex-girlfriends I’ve had throughout the years that have known my username on this site, and wouldn’t be above doing something such as this. Regardless, gurbadurab had my attention. â€Å"And you re messaging me on Reddit instead of Facebook or a text,Read MoreHsm 542 Week 12 Discussion Essay45410 Words   |  182 Pagesgraded, but required) | Intentional Torts in Healthcare (graded) | Most Pressing Ethical Issues (graded) | Q A Forum (not graded) | | Intentional Torts in Healthcare (graded) | Select one of the intentional torts discussed in your text and provide an example of how this tort takes place in healthcare. As leader of your own healthcare facility, what steps could you take and what processes could you implement to reduce the risk of this tort occurring in your own facility? | ThisRead MoreReflection Paper On Business Ethics2881 Words   |  12 Pagestrue realization that there is much more to a business when you consider where you want to work or where you want to shop is a direct result of my BU 293: Ethics, Social Responsibility, and Sustainability class. While I was aware of the business frauds that were committed over the last ten years and some of the effects it had on individuals I could not name those that were considered the worst; therefore, the top ten frauds of the century and the reasons why they reached this dubious rank was veryRead MorePrinciples of Information Security, 4th Ed. - Michael E. Whitman Chap 0118683 Words   |  75 Pagesthe prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at cengage.com/permissions Further permission questions can be emailed to permissionrequest@cengage.com Library of Congress Control Number: 2010940654 ISBN-13: 978-1-111-13821-9 ISBN-10: 1-111-13821-4 Course Technology 20 Channel Center Boston, MARead MoreQuestions On Hrm 301 Strategic Hrm Essay2186 Words   |  9 PagesSheet Subject: HRM 301 Strategic HRM Code: HRM 301 Due Date:  ¬1/12/16 Submission Date: 1/12/16 Student Name: Gracel Antonette Velicaria Student Number: 1029166 Phone: 042691130 Email: ________________ Plagiarism is using the ideas of someone else without giving proper credit. That someone else be an author, critic, journalist, artist, composer, lecturer, tutor or another student. Intentional plagiarism a serious form of cheating. 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The Four Functions of Management - 946 Words

There are four functions of management that allow any organization to handle the tactical, planned and set decisions. The four basic functions of management are planning, organizing, leading, and controlling. The four basic functions of management are just to have a controlled plan over the preventive measure. The functions of management define the process of management as diverse from accounting, finance, marketing, and other business functions. These functions provide a useful way of classifying information about management. The base function is to Plan, which is the foundation of management. It is the base upon which the all the areas of management should be built. Planning is the ongoing process of developing the business mission and†¦show more content†¦And this can be done only with successful communication. Understanding the communication process and working on the area that needs improvement, helps managers to become more valuable communicators. The best technique of finding the areas that need improvement is to ask themselves and others at regular times, how well they are doing. This leads to better relationship and helps the managers for better directing plans. Controlling is the last of four functions of management, involves ensuring that performance does not stray from standards. Controlling consists of three steps, which include establishing performance standards, comparing actual performance against standards, and taking corrective action when necessary. Performance standards are often stated in monetary terms such as revenue, costs, or profits, but may also be stated in other terms, such as units produced, number of defective products, or levels of customer service. The measurement of performance can be done in several ways, depending on the performance standards, including financial statements, sales reports, production results, customer satisfaction, and formal performance appraisals. Managers at all levels engage in the managerial function of controlling to some degree. Effective controlling requires the existence of plans, since planning provides the necessary performance standards or goals. Controlling also requires a clear understanding of whereShow MoreRelatedThe Four Function of Management1063 Words   |  5 PagesAbstract I will be providing an overview of the four functions of management and how it relates to the agency I am currently employed with, the South Carolina Department of Health and Environmental Control (SC DHEC). Based on what I have read in Management: The New Competitive Landscape (2004) I find that my agency is typical in many ways. We have multiple layers of management: 1. SC DHEC Director a. Assistant Agency Director i. Region 1 Health Director 1. Region 1 Administrator a. RegionRead MoreThe Four Functions Of Management1314 Words   |  6 Pagesimportant. It primarily highlights the four functions of management; planning, leading, organizing, and controlling. Secondly, it discusses the characteristics of a successful manager. Finally, relates the necessary skills for a competent manager; technical skills, human skills, and conceptual skills. Group Consensus The first of the three most important concepts are the Four Functions of Management. Under this concept the four functions of management contain four objectives which are leading, planningRead MoreFour Functions of Management990 Words   |  4 PagesRunning head: FUNCTIONS OF MANAGEMENT Functions of Management Functions of Management Week one of University of Phoenix course, bachelor of science in human services (BSHS) 330, Management Theory, Practice and Application, introduces the topics for weeks two through five by providing an overview of the functions of management. The functions being studied in BSHS 330 are planning, organizing, leading, and controlling. 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The four that will be discussed in this paper are the fourRead More The Four Functions of Management Essay1566 Words   |  7 PagesThe Four Functions of Management One would be amazed to hear that 48 million customers are served everyday in 119 countries at a McDonald?s and as of 2004 there were 31,561 system-wide restaurants (2005 fact sheet). Being enrolled in a management course, one automatically begins to think about how many managers there must be in place to manage all those locations. Though McDonald?s is a franchise and all restaurants are individually owned, the four functions of management are still important

Experimental Works on the Effects of Metal Forming Speed Free Essays

string(141) " the strains to be measured are normally really little, and in most instances the supplanting readings are hard to do with sufficient truth\." Chapter Four Experimental Plants 4.1 Introduction: This chapter will foreground the experimental work conducted to look into the consequence of metal organizing velocity on the backward-forward combined bulge procedure of polygonal and cylindrical cross subdivision cup saloon form components.. We will write a custom essay sample on Experimental Works on the Effects of Metal Forming Speed or any similar topic only for you Order Now Subsequently, an rating of the extrude specimens has been done to analyze the influence of the procedure on the emphasis distribution in lead specimens. The experimental process consisted of the followers: – Material choice for bulge dice, clouts and workpiece readying. Found. The chemical composings workpiece and for dice, clouts Design and fabrication of dice of the backward-forward bulge and types of Pistons used. Determination of the backward-forward bulge parametric quantities. Execution of the backward-forward bulge procedure. 4.2 Materials. 4.2.1 Choice of the work-piece: – The note stuff used in this survey for bulge procedure is ( 99.99 % ) commercially pure lead and its chemical composing listed in Table ( 4.3 ) . Lead can be used as a theoretical account for a figure of metals at different strain rates and temperatures because of similarities in footings of Stress-Strain curves. This is utile in the survey of flow metal in the forming procedure. Equally good as its ability to re-crystallization at room temperature its composing is similar to the hot forming procedure for steel which leads to the absence of strain hardening in this metal. Lord has yielded emphasis, which varies in sum between ( 6-8 MPa ) and the temperature runing point is ( 327 Â °C ) [ 10. Lead is a extremely dense, corrosion opposition and really soft ductile stuff. As shown in figure ( 4-1 ) , A grid has been printed in the forepart of the as shown in figure ( 4-2 ) . Tip for mensurating the supplantings of each point after distortion by the burden required for bulge. Figure ( 4-1 ) : the pure leadFigure ( 4-2 ) : he pure lead Before printed grid printed grid Properties of lead in item are given in table 4.1.The thermic belongingss of pure lead 99 % are as shown. Table 4.1Mechanical belongingss of lead from the documents Mechanical belongingss status Density 11300 kg/m3 298.15 K YoungaˆYs Modulus of Elasticity 16000MPa Poisson Ratio 0.44 Thermal Expansion Coefficient 29e-6 298.15 K Table 4.2 Thermal Properties from the documents 4.2.2 Determination of stuff belongingss In the present probe pure Lead ( 99 % pure ) is used as work stuff. Different belongingss of lead stuff like flow emphasis, clash factor, etc. are determined utilizing different compaction method. These belongingss are used in upper edge simulation utilizing FORTARN90. In compaction trial, a big sum of distortion can be achieved before break. 4.2.3 Compression trial This is the simplest compaction trials in which a cylinder compressed axially between smooth platens. This gives the same output emphasis at a tensile trial with little strains when home bases are good lubricated. Friction coefficient at the die face additions as the strain addition a specimen spreads out. From compaction trial we flow emphasis of the stuff can be determined. A lead solid cylinders with two halves 40mm diameter and 70mm length is compressed between good lubricated smooth home bases every bit good as in dry status to find the clash coefficient in greased and dry status both. Due to flux of material diameter additions as length lessenings. By turning operation excess stuff removed to acquire initial diameter. The trial is repeated three times and mean true emphasis vs. true strain graph is plotted from unit of ammunition note with cosine and taper dice are besides discussed in this subdivision. Specimens chemical composing proving 4.2.4 Chemical composing of the metal. The metal, which is used in this survey, is ( 99.99 % ) commercially pure lead. The chemical composings of this stuff as shown in listed in Fig 4.3which is found in the computing machine –controlled Iraqi Ministry of Industry and Minerals The State Company for Inspection A ; Engineering, Rehabilitation ( SIER ) A ; BY Central Organization for standardisation and Quality Control as shown in listed in fig 4.4 Fig.4.3 the list of concentrations of elements found within the pure lead specimen Fig.4.4 the list of concentrations of elements found within the pure lead specimen. 4.3 Application of Grid The grid can be applied to the specimens by the followers: – Hand composing or scribing: The grids can be made on the specimens by manus or can be scribed by a crisp pointed acerate leaf. To cipher the strains in the specimen at all points each component of the grid will hold to be measured before and after striving. This method can be used for comparatively soft crystalline stuff like plastics. Machine scribing: Grid can be scribed by machine utilizing governing engines for level and cylindrical surfaces. The single elements in the grid may be indistinguishable and measurings need be made merely after striving. Machine scribed grids are used merely when trials are to be carried up to tear. Ink, pulling: Grid can be drawn with ink on theoretical accounts. The thickness of lines should be every bit little as possible to obtain more truth. Rubber togss: For soft, porous stuffs, thin gum elastic togss of 0.2mm diameter can be glued by latex and strain measurings may be made after lading. Photo grid method: Grid can be applied photographically by painting a light sensitive emulsion on the surface of the trial specimen, covering the surface with a maestro grid negative, exposing to strong visible radiation, and developing the end point print in the usual mode. 4.4 Procedure of work Grid method is one of the methods of strain analysis, which is whole field in nature. In order to find supplantings and strain constituents at given points of randomly shaped surfaces a grid can be engraved on the surface to be studied. This grid acts as a mention component and the alterations that the grid experiences from the undeformed to the distorted conditions can be utilized to find either supplantings or strains. Two troubles are encountered which limit the usage of grids for mensurating distortions ; foremost, the strains to be measured are normally really little, and in most instances the supplanting readings are hard to do with sufficient truth. You read "Experimental Works on the Effects of Metal Forming Speed" in category "Essay examples" This is peculiarly true in stress analysis. However, this method is really much suitable for the survey of distortion in stuffs. Second, when the exposure of the grid web are magnified by the microscope, the images of the grid lines are normally ill defined presenting appreciable mistakes into the displacement readings. This method has the advantages that a photographic record of distortions covers the full field of the specimen. This record can be obtained for either inactive, dynamic elastic or fictile distortions. The strain was measured straight. The distance between the grid lines on the theoretical account was measured by a microscope by maintaining the magnification of microscope same before and after extruded. However, the tried pure lead specimens exhibit extremely accurate consequences when the little elastic distortion can be ignored and merely fictile distortions are taken into consideration.to implement a grid of a known constellation upon the specimens.a computing machine –controlled CNC machine, which is operated and found in the Iraqi Ministry of Industry and Minerals –Engineering Qualification and Testing Affairs Division, is utilized in fig ( 4.6. ) Fig ( 4.6 ) the Computer –Controlled CNC Machine and, pure lead specimen with grid. 4.4.1 Description of the computer–controlled CNC machine: The grids require some experience to derive in order to manage the computer-controlled CNC machine easy, therefore the device is consisted of the following chief parts 1-The Operation-panel As shown in fig ( 4.7 ) . The operating panel for the computer-controlled CNC is responsible for all the plans ( run by the DOS operating system ) needed to put to death the machining procedure onto the workpiece and for organizing scenes. Fig ( 4.7 ) The Operation-panel 2-Machining tool: As shown in fig ( 4.8 ) , The CNC MACHINE has some jaw where the machining tool can be fixed, and this is directed by utilizing the co-ordinate scenes found in the operation panel in order to get at the needed machining operation. Fig ( 4.8 ) of Machining tool Pure lead specimen requires some surface finish skyline trial to accomplish before grid execution processes a machining tool that is attached to a dial gage holding an truth about 1img alt="" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/1585517.002.png". The grid method was used to cipher the supplanting in the X-axis ( u ) and in Y–axis ( V ) . The dimensions of the grid were ( 70 mm?40 millimeter ) and the length of the square is ( 2mm ) as shown in figure ( 4-9 ) . Fig ( 4-9 ) the scan of pure lead specimen after The grid was photographed before and after backward-forward bulge of the pure lead specimens and the measurings of the supplantings was taken by microscope so scan it for all the specimens. Then the strains at the surface squares gird were calculated in the specimen the strains in the specimen at all points each component of the grid will hold to be measured before and after striving. Finally, the consequences and different boundary conditions were compared with upper edge solution consequences The grid was photographic before and after the rhythm of the sample and the measurings of the supplantings was taken by microscope for all the samples In add-on to the usage of the plan compared to the knock -dimensional images Photography are taken before and after distortion and compare the consequences with theoretical consequences as shown in fig ( 4.10 ) for some specimens before and after bulge Fig ( 4.10 ) shown The specimens of lead after bulge with hexangular clout Fig ( 4.11 ) shown The specimens after bulge with round clout Fig ( 4.12 ) The some specimens after bulge 4.5 The experimental work: – Experimental surveies are carried out with a position to compare the experimental consequences with the theoretical 1s obtain from proposed method of analysis, and upper edge method are carried out from commercially machine available for bulge of The dice with cone angle of ( 120 ) and polygonal clouts ( hexangular ) .the machine have three regardful velocity to compression the stuff at ( 0.002,0.00 3,0.004 ) m/s which are used in our survey, Three decrease countries of dies ( 30 % , 0.50 % , ) are used a cylindrical and hexangular Piston diameters of 40 millimeters and 30 millimeter as shown Fig ( 4-8 ) , crown out of the metal and a diameter of 25mm,15 millimeters and 10mm slots so have been a rounding each diameters of the Pistons. Experiments are done for both backward-forward bulge procedure. Commercially available lead is used for workpecies experiment when used low metal steel for organizing dice of the backward-forward bulge procedure. An bulge apparatus for laboratory experi mentation is designed and the chief of the of the backward-forward bulge theoretical account, consists of four parts ; viz. , the container holding a round chamber, the squeeze outing clout, bulge dice holder and the back uping block for the assembly. Fig ( 4.13 ) shown hexangular clout and round clout 4.6 Die design and fabrication The sets of backward – frontward bulge dice ( at three different per centum country decrease ( 0.30,0.50 ) % . ) , are employed for experimentation.by two allow diameter dice 15mm, 25mm with bulge procedure lead, and a cylindrical Piston diameters of 40 millimeters and 35 millimeter and 30 millimeters piston hexangular diameters of 40 millimeters and 35 millimeter and 30 millimeter and for present analysis. The inside informations of the bulge dies are presented in Figures ( 4.12 ) A ; ( 4.13 ) . Fig ( 4-14 ) OF The parts of dice Fig ( 4-15 ) OF The parts of dice Have been utilizing AUTO-CAD plan for die design as shown in fig ( 4-10 ) and so was manufactured by the workshops of the Iraqi Ministry of Industry and Minerals The State Company for Inspection A ; Engineering, Rehabilitation ( SIER ) utilizing this operating machine and lathe in add-on to making high- preciseness surface about 0.51?m after it has been carry oning minutess Calories appropriate for the templet and before used. Fig ( 4-16 ) dicedesign by AUTO-CAD plan Figure ( 4-17 ) OF The some parts of dice after design Figure ( 4-18 ) OF The some parts of the dice after fabrication and surface coating operations 4.7 Chemical composing of the metal of the dice parts. The metal, which is used in this survey, commercially low metal steel. The chemical composings of this stuff as shown in listed in Fig ( 4.-16 ) which is found in the computing machine –controlled Iraqi Ministry of Industry and Minerals The State Company for Inspection A ; Engineering Rehabilitation ( SIER ) Figure 4.19 the list of concentrations of elements found within low metal steel used to decease 1 How to cite Experimental Works on the Effects of Metal Forming Speed, Essay examples

Report on the Supply Chain Issues

Question: Write a report on the recent trends of supply chain issues which is being faced by the retailers and logistics companies situated in New South Wales. Answer: Introduction The report is a study of the recent trends of supply chain issues which is being faced by the retailers and logistics companies situated in New South Wales. The various studies conducted into the supply chain problems indicate that the congestion of ports in the adjoining areas of New South Wales such as Port Botany, Port Kembla and Port Jackson. The port Botany is the most important port of all the aforementioned as it is responsible for the handling the highest capacity of materials. The present practice of the state suffers from increased cost due to congestion in the traffic routes and various issues arising out of network routes. The lack of land availability in the Western Sydney adds to the problem of the improving the logistics infrastructures especially near the port areas. The leading concerns for the present problems have been studied in accordance to company case study such as Qube Holdings Pvt. Limited, Kiosk Zara supply chain operation and various other such organizatio n facing a similar issue. The case study highlights the various problems which are common to all the companies. The recent trends suggest that Zara is facing several issues related to declining customer service quality. The report also looks into the various concerns related to suppliers breaching the code of conduct for fast fashion supply chain. The case on Qube Holdings is related to setting up a new intermodal terminal for improving the logistics operation situated in Moore bank at western Sydney. The potential and the problems of the upcoming facility have been discussed extensively in this report. The report also suggests the contribution of the various infrastructure firms in the market such as Brookfield infrastructure. The various types of qualitative research show the contribution of the government for improvement in the present situation of the logistics issues. The sustainability of the operation has been shown on the basis of various qualitative studies conducted on the various problems (Qrunfleh and Tarafdar 2014). Problems of the present logistics network in NSW The major problems faced by the Western Sydney at present are the issues related to the scattered terminal points controlling the logistics operations of the state. The present guidelines for the demand of the materials are not in line with the timely supply of the materials. The lack of attention of the stake holders are also increasingly affecting the companies involved in this business. The Government is facing several issues in regulating the port operations and optimal usage of the available land area such as scope of a rail route near port Kembla (Moore 2014). According to Pauka (2014), Companies such as Qube holdings are about to take a major initiative by coming up with an intermodal center at Moorebank. The various companies previously mentioned are facing a major challenge of the network route getting affected by interrupted trade route for the upcoming inland passenger rail service from Melbourne to Brisbane. Due to this, the companys transshipment of material from Port Botany to South Australia may get hampered at a later stage when the inland rail project is completed. Several questions are being raised whether Moorebank intermodal terminal services has the potential to deliver open ended logistics solution to the tenants in the areas. Several objections have been raised by the Liverpool council related to the potential health hazards and carbon emissions from the construction works. Some experts have also raised questions on the increasing traffic congestion due to the construction operations (Guimarans et al. 2015) Moreover companies like Zaras supply chain operations are questionable. The company is also known for breachin of the conventional practices of the supply chain practices especially in the clothing segment. Zara believes in successful control of the products until the product is delivered to the end customer. The various unethical practices of the company related to supply chain operations has raised ethical issues and the company needs to substantially improve its social and working conditions and give more priority to its employees (Chu 2016). The unavailability of the sufficient number of stevedoring companies is another critical issue which may be faced by tenants near the port area, especially at Port Botany which is considered to be the second largest port in Australia in terms of annual demand. The present stevedoring companies such as Brotherson Dock and Container Terminals Australia (CTAL) are proving to be insufficient in handling the massive annual demand of more than 3.2 million of twenty equivalent units ever year (Wright 2012). The airport terminals are facing similar issues due to the growing increase in the air traffic in the routes connecting Western Sydney freight line. The increasing level of cargo operations and ecommerce has added to the problems of accommodating the capacity of the air traffic. The various action plan taken by the previous and the present government mainly focus on meeting of the medium term goals rather than the long term goals. (MacDonald 2015) The long- term planning has been affected by increasing concerns for heath issues and the definite environmental impacts. The government is also concerned about the growing problems for the lack of availability of free land in the western Sydney, especially in the urban areas. Due to these problems there is a possibility of shifting the focus from urban to semi urban areas of the New South Wales. The figure given below shows the trade routes which are facing conflicts related to transit of the materials in the Southern Sydney freight corridor. There has been additional rail route introduced by the Government in the year 2013. According McEvoy et al. (2013), KPMG developed a model which studies the issues relating to lack of skillful labors in the logistics industry in NSW. The barriers to the entry of the new truck drivers have further increased the problems of the employee related issues in the logistics operations. The lack of skillful labors handling cargo in all major third party logistics operators adds to the detrimental condition of the present situation. The study also shows that the employees working the field of supply chain operations lack soft skill problems need to upgrade themselves in terms of leadership and management skills for improving the operations of the present situation. (Jayant and Kumar 2012). Measures to solve the present situation of NSW The infrastructure companies such as Brookfield infrastructure Partners (BIP) is known for offering infrastructural capital to companies such as Qube holdings and Asciano Limited. The solution to the present problems can be addressed through improvement in the port operation of the Patrick port division of Asciano, as it is having tremendous potential for accommodation of increased demand for the containers and can provide long term solution to the present problems of meeting the logistics demand in the Southern Sydney region. The logistics networks need an augmented focus of the rail routes for an increased flow of operations as well as speed of service. ("Brookfield, Qube raising $753-million loan for Ascianos ports: sources" 2016) The present problems related to the intermodal logistics hub can be addressed through intermodal logistics hub in southern highlands. Some portions of the aforementioned regions have enough space for introducing additional rail routes and reducing the traffic congestion of the present road transit points situated at Moorbank and Port Botany. Studies have suggested that there is a great amount of potential along the highway connecting Westlink M7 which directly connects the M7 motorway route to the western Sydney of New South Wales. The Government needs to put importance in selection of the port facility. The Port Kembla which is connected to the existing rail route with roadways leading to Hume Highway via Wilton has tremendous potential. The intermodal trade route via Southern highlands has the highest amount of potential in improving the supply service due to its strategic location. (Talebian et al. 2016). According to Fryirs et al. (2014), The rail route of the Port Kembla is less likely to get disrupted by cargo transshipment via rail route. The ease of access to the Sydney intermodal and M7 route can prove to be useful for improving the service of the Sydneys logistics hub. By linking of the routes as mentioned, NSW can bring substantial improvement in the freight transportation via rail routes. The figure also suggests the alternative trade route to the Illawarra logistics zone passing through the Sydney Logistics center. Studies have suggested that the interlinking of the Sydney logistics via Illawara district will provide new opportunities via rail route and the companies can distribute their products in a better way. The Illawara district has the potential of connecting the logistics centre of Moss Vale via rail route. This route will provide an alternative access to western Sydney and companies will be able to avoid network congestion by using this route. The Moss vale region n ear the Illawara rail route has been clearly shown in the diagram (Zinke et al. 2015) The issues discussed relating to the workforce problems can be amicably managed through the Transport for New South Wales (TFNSW). This organization aims to focus on the present delivery cycle and bring improvement in the customer service, planning of the transportation and logistics services. The transport freight and logistics industry which is also known as TFL in New South Wales is responsible for assessing the shortage in the present requirement of the engineers and it aids in finding of the shortages related to the present requirement of the transportation industry ( Low 2015). Zara aims to improve its present logistics operations with leveraging the capital assets. Zara has made sure to increase the capital investments in production and distribution facilities to make the supply activities more responsive. In the recent times Zara has invested a large amount of money that helps to increase and enforce the speed of the present supply chain operations. Government initiatives to improve the present situation The Government of the NSW in the past has taken several initiatives to respond to the problems related to the network congestion. Presently the NSW Government has taken several initiatives to promote supply operations of the company through Public private partnership known as (PPP) initiatives. With this regard, the present Government of New South Wales is committed to improve the supply operations of Qube Holdings private limited. The company aims to setup an intermodal transportation hub connecting Port Botany with the Suburbs of the South Australia via Moorbank. The project is not only aimed at locating the importers and exporters but also improve the present logistics trade route of New South Wales. The site selected for building the Logistics center has more than 240 hectares of free land for development of industrial storage and supply chain operations. The present issues relating to the warehouse manager and the tenants will be able to suffice greater amount of demand for the logistics services. In order to meet the present requirements related to the capacity. This initiative will also improve the falling demand of rail route service and aim to improve the logistics operations of the present situation. The warehouse tenants and the logistics operators will be able t o get benefit from the proposed intermodal project. According to the chairman of Qube logistics Maurice James even if the interstate rail project is undertaken by the Government of NSW it will not have an impact on the present operations of Qube Holdings. The proposed rail will be operational from Melbourne to Brisbane, while the Southern Sydney rail route is less likely to interfere with the freight route due to unavailability of passenger train. It will facilitate the transportation route from Moorebank to port Botany. Several other Government institutions such as Australian Track Corporation are assisting the project conducted by Qube Holdings. The NSW Government has funded the project with $250 Million in the first five year of the project being operational. The amount has been funded by Commonwealth Bank of Australia which falls into the category of the public sector banks of Australia. The common wealth bank has made sure to include several open access regimes so that the pric ing policies of the company remains non discriminatory in nature. ("Qube's Moorebank intermodal hub a major infrastructure boost", 2015). The Government has also taken several initiatives to include the third party logistics operators to have an equal opportunity to access the terminal at Moorebank. Hence the mechanism of the Government policies ensures that the entire process of gaining through the setup of the intermodal terminal is for mutual benefit in the supply chain business. The benefits will not only be observed by the various tenants involved in the logistics distribution services but also improve the railway services to stay in the competition with other modes of the transportation facilities (www.transport.nsw.gov.au 2016). According to Johnes, (2014), Several other initiatives by the Government of North South Wales include leasing of the two major ports located in the Southern Sydney. Two ports of the south Sydney includes Port Kembla, which specializes in handling of grain products and other Port mentioned here is Port Botany. The state government has also taken several initiatives to refinance the operations at port Kembla and Enfield Intermodal logistics centre, along with cooks rail terminal and Port Botany which is of the prime importance as mentioned earlier (Cameron 2014). According to Railway Digest April, (2013), Governments recent initiative to construct a high speed unconstrained access to the national rail network at Port Yamba. The Government has taken further initiatives to improve the Port Kembla facilities by upgrading the Princes highway which will facilitate the road transportation operation, thereby reducing congestion. The various other initiatives by the Government to facilitate the port operations include Terminal developments at the Port of New Castle and Stage 1 of the construction process of the Sydney freight corridor. The figure given below shows all the above mentioned port improvements along with Hume highway improvements as mentioned earlier in this report (Schulten and Parnell 2015). According to MacDonald (2015), among the several present initiatives taken by the government the present action plans suggested by the Government aims to expand the terminal space in the Jackson port. It also aims to build new port facility at Botany and carry out dredging activities in order to accommodate the increasing demand. Some of the other Government initiatives include building of new road terminal points to improve the container operations at port Botany. The Government is also about to expand the container operations and aim to speed up the loading and unloading process at port Botany which is limiting the distribution operations of the large containers. Several other initiatives by the Government such as incorporation of Warfare at Port Jackson will promote the growth of the international tourism along with the improvement in the supply chain operations. (Roso et al. 2015). Conclusion The extensive analysis of this report shows how companies like Qube holdings and Zara is affected with the present rail and road networks congestion in the New South Wales and the report also studies the various qualitative tools and actions plans which can be implemented to improve the efficiency of the present situation. The Public private partnership has been observed as the most viable solution to address the issues related to the lack of intermodal logistics facility. The report also looks into the sustainability through proper utilization of the land resources and building of logistics centre at the Southern Highlands of the southern Sydney. The various Government initiatives also focus on sustainability of the present operations. Several other qualitative analysis in the report shows that the improvement in the Moss Vale enterprise zone will prove to be very beneficial in facilitating the current logistics operations. Reference List Brookfield, Qube raising $753-million loan for Ascianos ports: sources. (2016). the Globe and Mail. Retrieved 20 May 2016. Chu, P., 2016. Excellence in European Apparel Supply Chains: Zara (Doctoral dissertation). El Khayat, M. (2014). . Transport infrastructure and logistics: the strategic levers of trade and competitiveness. Hors collection, 107-124. Fryirs, K., Gough, J., Hose, G. C. (2014). The geomorphic character and hydrological function of an upland swamp, Budderoo Plateau, Southern Highlands, NSW, Australia. Physical Geography, 35(4), 313-334. Guimarans, D., Harabor, D. and Van Hentenryck, P., 2015. Simulation and Analysis of Container Freight Train Operations at Port Botany. arXiv preprint arXiv:1512.03476. Low, C. (2015). Analysis of Port Kembla harbour sediment. MacDonald, H. I. (2015). Green, Global, and Connected: can Sydney solve its metropolitan governance problems?. Transforming Distressed Global Communities: Making Inclusive, Safe, Resilient, and Sustainable Cities. McEvoy, D., Mullett, J., Millin, S., Scott, H. and Trundle, A., 2013. Understanding future risks to ports in Australia. Moore, G., 2014. AGENDA FOR THE MEETING OF THE EXECUTIVE COMMITTEE OF THE NSW ABORIGINAL LABOR NETWORK TO BE HELD AT COOMADITCHIE UNITED ABORIGINAL CORPORATION, CNR SHELLHARBOUR ROAD AND PARKES ST, PORT KEMBLA ON MONDAY 9 FEBRUARY 2015 at 10am Telephone Hook-up will be available. Call-in numbers are. AGENDA. Pauka, C., 2014. Resilient supply chains. Qube's Moorebank intermodal hub a major infrastructure boost. (2015). ABC News. Retrieved 20 May 2016 Roso, V., Russell, D., Ruamsook, K., Stefansson, G. (2015). Seaport-inland port dyad dynamics: an investigation of service provisions and intermodal transportation linkages. World Review of Intermodal Transportation Research, 5(3), 263-280.

Quick Review Essays - Harry Potter Universe, Harry Potter, Hogwarts

Quick Review After being brought up by his horrid Aunt and Uncle, Harry is surprised one day when a letter arrives for him. He never gets post, but for some reason, his uncle doesn't want him to have it. The next day more appear, and then more and more, until the huge Hagrid arrives. He tells Harry the terrible story of his parent's death, and the truth about Harry. He is a wizard, and is invited to attend Hogwarts School for wizards. When he gets to school, he soon makes friends, but there is something vaguely amiss at Hogwarts. What is the sinister Snape doing? And why aren't the students allowed into a corridor on the third floor? Is it connected to the missing Dark Lord Voldemort? Review Until his 11th birthday Harry Potter thinks he is an ordinary if not very lucky boy. His parents were killed when he was just one year old and since then he has lived with his Aunt Petunia and Uncle Vernon Dursley. They only took him in because there were no other relatives to take care of the orphan and have never provided him with a loving home. Almost worse then aunt and uncle is Harry's cousin Dudley, their spoiled brat who gets everything he wants from his parents. So Harry considers the cupboard under the stairs where they make him sleep his sanctuary. On his 11th birthday, however, he receives - against all odds and the efforts of the Dursley's - a letter telling him he was admitted to Hogwarts School of Witchcraft and Wizardry and has to show up on September 1st at King's Cross station, platform 9 ?, to get on the Hogwarts train. He also receives a list of things he has to bring to the school, things you will certainly not find in just any store. After that was taken care of Harry goes to the station on the appointed day and is faced with yet another problem: how do you get to platform 9 ? when every normal person can see that there is nothing between platforms 9 and 10? Boarding schools have always been a popular setting for juvenile books, and Joanne K. Rowling has given us a new variation of the old theme: a boarding school for wizards and witches. Apart from the usual pranks and rivalries between students Hogwarts is a very special place. Not only are the students and teachers extraordinary, but also the building itself - an old castle with labyrinthine corridors and hidden doors - has secrets you wouldn't come across in the real world. The inhabitants are aware of that and talk about ordinary people in a condescending way, even if they don't believe all of them to be as bad as Harry Potter's family. The reader discovers this extraordinary world along with Harry who is a stranger there himself and has to try and make sense of it. All those remaining young at heart will enjoy this trip into the world of magic where trolls and dragons are as ordinary pets as dogs and cats in the real world. A fun read nobody should feel too grown-up for.

Article Review 3 Example

Article Review 3 Example Article Review 3 – Article Example Uber Infiltration Irks Delaware Cabbies Summary The article gives a summary of the reactions of the Delaware cabbies after the infiltration of the Ubers in the city. According to the article’s author Jeff Offredo, the penetration of the Uber into Delaware transport industry increase competition and that irks the Cab drivers (Offredo 1). That is because the Uber drivers are poaching customers from the densely populated locations such as University of Delaware and Amtrak station. The article highlights that the Uber drivers are not held to the regulatory standards of the Cab operators such as paying a fixed fee and tax of $5,000 and also a six-month inspection. However, DeIDOT Secretary, Jeniffer Cohan, argues that since most citizens trust the operations of the Ubers, the Delaware Department of Transportation should have an agreement with the Uber Company. This will ensure that the regulatory standards that apply to the Cab drivers also become relevant to the Uber drivers.Relat ion to Monopolistic competitionThe issue presented in the article relates to monopolistic competition in various ways and among them is the fact that the Cab and the Uber drivers offer similar services although they are not identical. The Cab and Uber drivers provide transportation services to their customers though the two companies use different types of cars. Moreover, the market has many sellers as in the case of monopolistic competition (Chang 22). According to the article, there are more than 64 licensed cab operators and an unknown number of Uber operators. The two firms compete in the market and also can face more competition from other firms since there is free entry to the market. In conclusion, it is evident that the Cab operators are not happy with the penetration of the Uber drivers. That is because they feel that these people are stealing their businesses. Besides, these Uber drivers are not held by the regulatory standards that attest that a particular driver has a go od record.Chang, W. W. (2012). Monopolistic Competition and Product Diversity: Review and Extension. Journal of Economic Surveys, 26(5), 879-910. Doi:10.1111/j.1467-6419.2011.00682.xOffredo, Jon. Uber Infiltration Irks Delaware Cabbies. USA TODAY. N.P., 2015. Web. 7 May 2015.

Advanced Project and Risk Management Assignment

Advanced Project and Risk Management - Assignment Example In this context, the discussion will provide a comprehensive assessment of the detailed care records, N3 infrastructure, electronic prescription service, picture archiving process and the NHS mail, along with booking services of the organisation. In order to critically explain the major functional areas of the IT program in the NHS, the discussion section covers relevant theoretical ideas and concepts associated with the subject area. Additionally, the section of the assignment also tends to explore different aspects relating to the efficiency of the newly developed IT program in the NHS and provides relevant recommendations for streamlining project management functions of the organisation (Association for Project Management, 2014; The Stationery Office, 2012; ). The case primarily deals with the growth and inception of National Programme for IT in the NHS. The case highlights the growth of the program since its inception in the NHS in the year 2006. It has been comprehended that the program was initiated with the intention to ensure positive reform within the NHS in the form of improvement in performance, improvement in the delivering services to the people and others. The program involved extensive use of IT with the intention to enhance the operational efficacy of the sector to a certain extent. The program is being managed at the national level by the Department of Health of the state (National Audit Office, 2008). According to an in-depth understanding of the National IT programme in the NHS, it has been identified that the project includes a wider scope in terms of increasing operational efficiency of different the NHS healthcare services and activities. According to the observation of the project activities, the IT programme is designed with the aim of reforming the way of using information by the NHS in England (Schwalbe, 2013). The primary aim of the IT programme is to ensure that the service records of the NHS

Abstract Essay Example | Topics and Well Written Essays - 500 words - 4

Abstract - Essay Example ng to the authors, combining of new and inexpensive technological methods may increase the availability of more flexible ways for dealing with the common challenges in forensic science. They, therefore, intended to present a method of 3-D laser scanning of chewed gum found at a crime scene into a digital file format. In a bid to justify the aim of their research, they point out that the procedure they used in their research project does not include any form of contact and is nondestructive thus more efficient prior to extracting DNA from the gum. The theme of their research is that their method, which involves generating a digital file, could be used to for dental comparison in the future in case the original chewed gum gets damaged by forensic analysis following 3-D scanning. In their research, they used an automated 3-D laser scanner that ensures a reliable, affordable, and reproducible means for scanning a 3-D object fast and at a possible resolution of 127 microns. They scanned a piece if chewed gum that had air dried for 24 hours by placing it on the tip of a tuberculin syringe needle, and then positioning it on the scanning stage of the laser scanner that is fully robotic. Using precise scan parameters of the laser scanner for a 360 degree scan, they used macro 0.005 inches precision, 125 seconds scan speed, and 0.005 triangle size. This process took less than three minutes given that they set the light in color of the target surface to that of the matte finish, and the smoothing had auto-align of the eight segments on with a setting of 1. After all the procedures involved in the process had produced digital files, they were able to come up with a virtual block that showed the shape and contours of the teeth impressions just like those in the original gum. They then used a Web-based prototyping service called Shapeways to order for clear resin as well as white plastic models of the gum from their digital files. All this took less than 10 minutes, and they

Greenways Garage Evaluation Report Essay Example | Topics and Well Written Essays - 1750 words

Greenways Garage Evaluation Report - Essay Example The word improvement deals with maximizing opportunities, increasing the production at a lower cost and creating more profit. In doing this kind of endeavor, one thing should be the outmost priority of the business enterprise, and that is to satisfy the needs of the customers because primarily, it is the reason of the existence of the business. "Quality thinking was initially based on users' charters (1991 'Citizens Charter' in the UK, 1992 'Charte des services publics' in France and in 1993 the Users' Charter in Belgium, later followed by a number of other countries). During the late 1980s and early 1990s, Total Quality Management focuses on products that are primarily catered for public consumption. Later on, a variation of quality models (EFQM, ISO) and the Common Assessment Framework (CAF) were made available for the benefit of public sector. Recently, new members of the EU have taken quality management aboard (.Bouckaert G,1993)1 In the United States, a number of companies use MBNQA or Malcolm Baldrige National Quality Award which is credited for the success of most companies in the aforementioned country along with the Baldrige approach. Furthermore, Vinod Singhal, Professor of Operations Management at Georgia Institute of Technology, reported to an audience of international quality improvement leaders in The Hague, Netherlands on 3 June 2003, it is a change strategy used by growing numbers of businesses around the globe because it works to improve results.2 Here in Europe, variety of measurements are used nowadays to ensure the productive performance of a certain enterprise which is beneficial to managers on how will they implement strategies for a competitive business process.2:2Quality and Quality assurance developments -This part discusses the four Models that are used in Europe, in quality and quality assurance developments One of which is the EFQM Excellence Model or the European Foundation for Quality Management, a non-profit membership foundation s the primary source for organizations in Europe looking to excel in their market and in their business with website available at http://www.efqm.org/3.The other methods include, the Benchmarking, a process that provides accurate measure of performance relative to a Council's peers, and has been shown to provide the motivation for management to seriously consider improvement processes, and ultimately reduce risk in the workplace (http://www.emrc.org.au/risk.asppg=133)4, There are three forms of benchmarking namely : internal, competitive and generic . "Internal benchmarking is deemed as comparisons between units within the institutions. Competitive and generic benchmarking refers to identifying best practices of other organizations. Competitive benchmarking involves comparisons with direct competitors, whereas generic benchmarking involves organisations that are not direct competitors but share similar organisational practices and procedures" (Doerfel and Ruben 2002, 6-7)5. A management system that

Organisational structures and cultures

Organisational structures and cultures Introduction Case study: This case study is about Mr Smiths restaurant. Mr Smith is a foreigner who has lived in the UK for many years. His family in Africa operates a chain of restaurants across the continent and he is therefore familiar with this kind of business. At present the Smith Restaurant has a central location in London, close to many attractions and is easily accessible by public transport. His restaurant is a small family business he is the founder, owner and also the Managing Director. Although he has two Assistant Managers and three Supervisors, he has a direct control over management and operational issues such as hiring of staff, marketing, sales promotion, accounting and finance department. The restaurant has fifty employees mostly made up of international students who work part time. These students are attracted by the flexible working conditions that Mr Smith offers. This allows them to work part time during term time and full time during vacation. Recently the restaurant has seen a big increase in its customers due to the popularity of its European and International cuisines. These factors have convinced Mr Smith of the wisdom of opening similar restaurants throughout the UK. Mr Smith is the one who makes all decisions and he has a direct control over management and other operational issues. The current issue at the restaurant is that Mr Smith is reluctant to recruit new staff and to cope with the increased activity in the restaurant he has reduced staff lunch time. Some staff felt that these changes should not have been introduced without their consent. When one employee complained about the situation, he was sacked. The rest of the employees are unhappy but they are afraid to voice their concerns for fear of loosing their jobs. According to Mr Smith, he pays his employees very well and therefore they will be happy with his decisions; his decisions are not for debate; managers should make the decisions and subordinates must obey. He does not believe in consulting staff when he has to make important decisions. As a result, a feeling of helplessness, alienation, and fear have developed amongst staff. The recent changes in employees working conditions have increased the levels of absenteeism and lateness. Mr Smith is now very concerned that if such trends continue, the restaurant may not be able to cope with the increased customer demand. Being one of the longest serving employees, Mr Smith asked me to consider the above issues and advise him in light of the expansion and recent developments of the business. My task is to advise him on the followings within the chain of new restaurants. Organisational structures and cultures; Approaches to management and leadership styles; Motivational theories and their application; Group behaviour, teamwork and technology TASK 1: Organisational structures and cultures within the UK restaurants Organisational structure creates a framework of order and command through which the activities of the organisation can be planned, organised, controlled, and directed towards the goals and objectives of the organisation. The structure defines tasks and responsibilities, roles, relationships and communication. Within the UK, most restaurants have entrepreneurial, functional and geographical structures. Entrepreneurial Structure: This structure is appropriate for small owner managed companies, for examples: a small restaurant, a small-scale industrial unit, or a small proprietary concern. Functional Structure: This is the most commonly used basis for grouping activities according to specialisation that is organising the business according to what each department does. Specialised skills and delegation of authority to managers are needed to look after different functional areas. Geographical structure: Activities are grouped according to location. Different services are provided by geographical boundaries according to particular needs and demands, the convenience of consumers, or for ease of administration. Advantages and disadvantages of organisational structures The UK restaurants may have hierarchical, tall or flat structure Hierarchical structure: Refers to †¢ Authority: the right to exercise powers such as hiring and firing or buying and selling on behalf of the organisation †¢ Responsibility: the allocation of tasks to individuals and groups within the organisation †¢ Accountability: the need for individuals to explain and justify any failure to fulfil their responsibilities to their superiors in the hierarchy Tall and flat hierarchical structures: In the tall structure there are narrower spans of control and more levels of command that is many managerial levels and fewer staff. In the flat structure there are broader spans of control and few levels of command that is few managerial levels and many staff. For example, the McDonalds restaurants all have a flat structure. The manager in each place of business controls the other assistants and employees. He takes all the decisions and he is in charge of the main functions like, R D, marketing, finance and human resources and the other staff do the selling. Advantages of tall and flat structures Organisational cultures Charles Handy defined it as: The way things are done around here Every business is made up of different cultures, and the cultures that are present within the business depend on the management styles and organisational structures that are used. Handys four types of cultures are: Power culture: Best suited for small entrepreneurial organisations and relies on trust, empathy and personal communication for its effectiveness. Role culture: Emphasizes on power and position within the organisation. This type of culture applies when organisations are big and inflexible. Task culture: Job-oriented or project-oriented. This works well in a matrix organisation structure. Person culture: Works around educated individuals. Examples are groups of barristers, architects, doctors or consultants. Looking at Handys four main types of organisation cultures it can be seen that most of the UK restaurants adopt the power culture. Organisational structure and culture of Mr Smiths restaurant After analysing Mr Smiths case study and the latest issues, it is clear that his restaurant is adopting an entrepreneurial and hierarchical structure, and a power culture since it is a family owned business where there is excessive reliance is on the owner-manager; Mr Smith has authority, responsibility and accountability within the organisation. The distribution of tasks, the definition of authority and responsibility, and the relationship between members of the organisation are established on a personal and informal basis. Therefore I am convinced that the management style, organisational structure and culture are influencing employees behaviour within organisation. However, with Mr Smiths plan to expand and develop new restaurants across the UK, there is need for a formal organisational structure and culture, which has to be carefully designed, so as to avoid conflict and encourage the willing participation of staff for effective organisational performance. I believe that Mr Smith business should have a flat structured along functional lines with major areas including, Sales and Marketing, Human Resources, Accounting and Finance, and Purchasing Departments. With a flat structure the business will have: †¢ A wide span of control encouraging delegation and motivation through job enrichment. †¢ Lower management overhead costs. †¢ Better communications as horizontal and lateral communication is encouraged. †¢ Real and meaningful promotions. †¢ Closer contact between top management and lower levels Factors that may influence individual behaviour of Mr Smiths employees The individual: The individual is a central feature of organisational behaviour. When the needs of the individual and the demands of the organisation are incompatible, this can result in frustration and conflict. Then it the work of the management to integrate the individual and the organisation and to provide a working environment where individuals needs is satisfied as well as organisation goals are achieved. The group: Group exists in all organisations and are essential to their working and performance. People in groups influence each other in many ways and groups may develop their own hierarchies and leaders. Group pressures can have a major influence over the behaviour and performance of individual members. The organisation: Individual behaviour is affected by patterns of organisation structure, technology, styles of leadership and systems of management through which organisational processors are planned, directed and controlled. Therefore, the focus of attention is on the impact of organisation structure and design, and patterns of management, on the behaviour of people within the organisation. TASK 2: How organisational theory underpins principles and practices of management, how this would impact on the new restaurants? The study of management theory (also termed management thinking) and its application in organisations brings changes in behaviour. It helps to understand the principles underlying the process on management. It helps to understand the interrelationship between management theory, principles and practices of management, and behaviour in organisations. Managers learned about how they should behave. This will influence their attitudes towards management practice. The different approaches to management theory are: Classical approach; scientific management; Bureaucracy; Human relations approach; Systems approach; and Contingency approach. These various approaches underpin the common principles of management that organisations should practice in their business, which mean they are based on views of organisations, their purpose and responsibilities, structure, division of work, hierarchy of management, technical requirements, rules and regulations and behaviour. Fayol 14 Principles of Management: 1. Division of work: Specialisation increases output as employees become more efficient. 2. Authority: Gives managers the right to give orders. 3. Discipline: Employees must conform to respect the rules that govern the organisation and the use of penalties for breaking the rules. 4. Unity of command: Only one superior should give orders to employees. 5. Unity of direction: Organisational activities having the similar objective should be directed by one manager using one plan. 6. Subordination of individual interests to general interest: The organisation interest should dominate employees or group interests. 7. Remuneration: A fair wage for workers and their services. 8. Centralisation: The degree to which subordinates participate in decision-making. 9. Scalar chain: Communications should follow this chain. 10. Order. People and materials should be in the right place at the right time. 11. Equity. Managers should be kind and fair to their subordinates. 12. Stability of tenure. High employee turnover is inefficient. Management should provide orderly personnel planning and ensure that replacements are available to fill vacancies. 13. Initiative. Employees who are allowed to originate and carry out plans will exert high levels of effort. 14. Esprit de corps. Promoting team spirit will build harmony and unity within the organisation. Suggestion: Mr Smith should follow these principles of management. Managers will have to perform these five functions (by H Fayol): Plan and forecast; organise; command; coordinate; and control. The different approaches to management theory Classical approach: †¢ Emphasis on purpose; †¢ Formal structure; †¢ Division of work; †¢ Hierarchy of management; †¢ Technical requirements; †¢ Common principles of organisation. Scientific management and Bureaucracy are the two sub-grouping of the classical approach. Scientific management F .W Taylor (1911): †¢ Scientific selection and training of workers; †¢ Development of a true science for each element of an individuals work; †¢ Co-operation with the employees to ensure work is done as set; †¢ Division of work and responsibility between management and the employees; †¢ Improve production efficiency through work studies, tools, economic incentives. Bureaucracy Max Weber (1947): †¢ Formal hierarchical structure; †¢ Organisation by functional specialty; †¢ Rules and regulation; †¢ Impersonality; †¢ Employment based on technical qualifications. Human relations approach: †¢ Elton Mayo and the Hawthorne Studies (1933) discovered that the informal organisation, social norms, acceptance, and sentiments of the group determined individual work behaviour. †¢ Maslow, McGregor, Herzberg, and many others stressed the importance of social relations in organisations, understanding workers and managers as human beings with social and emotional needs. Systems approach: Organisations are open systems that constantly interact with the external environment: Inputs (resources and information) transformation process outputs (products, services, information) feedback Contingency approach: Contingency theory does not identify or recommend any particular approach to organisation and management. Appropriate management approach depends on situational factors faced by an organisation. Suggestion: After comparing the above managerial approaches I believe that the classical approach will best suit Mr Smith restaurants. The classical approach centres on understanding the purpose of an organisation and then examining its structure. They play emphasis on the planning of work, technical requirements, principal of management and behaviour. Attention is given to the division of work, duties, responsibilities, maintaining specialisation and co-ordination, hierarchy of management and formal organisational relationships. TASK 3: Different leadership styles and their effectiveness Definition: Leadership in an organisation is to lead employees to work in a given direction to achieve its goals and objectives. The three styles of leadership are: Autocratic leadership: All authority is centred on the leader and decisions are enforced by means of rewards and the fear of punishment. Communication is one-way, from the leader to the followers. Advantage: Quick decision-making. Disadvantage: Its effect upon group morale; creates conflict. Democratic leadership: In contrast, democratic takes into account the suggestions of the members and of the leader. It is a human relations approach, in which all members of the group can participate and contribute to improve the quality of the final decision. Advantages: Increased morale and support for better decisions through shared ideas among group members. Disadvantages: Slower decision-making and diluted accountability for decisions. Laissez-faire leadership: The leader exercises very little control over group members. A member is given a goal and mostly left alone to decide how to achieve it. The leader functions mainly as a group member, providing only as much advice and direction as is requested. Advantage: Opportunity for individual development offered to group members. All persons are given the chance to express themselves and to function relatively independently. Disadvantage: Lack of group cohesion and unity toward organisational objectives. Without a leader, the group may have little direction and lack of control. The result can be inefficiency or even worse, chaos. Suggestion: Mr Smith is applying an authoritative leadership in his first restaurant because his business is small. But now that he wants to expand his business he has to adopt a different style of leadership. I would suggest that he has to adopt the democratic leadership within his new restaurant. This is because the democratic style is a human relation approach in which all staff participates and contributes in the decision-making. This will prevent conflict between staff. Different motivational theories and their application Definition: Motivation can be described as the direction and persistence of action. It is concerned with why people choose a particular course of action in preference to others. The purpose of motivational theories is to predict behaviour. The difference theories of motivation are: The hierarchy of needs are shown as a series of steps in the form of a pyramid; it implies a thinning out needs as people progress up the hierarchy. Based on Maslows theory, once the lower-level needs have been satisfied (physiological and safety needs) people advanced up the hierarchy. Therefore to provide motivation for a change in behaviour, the manager must direct attention to the next level of needs (love or social needs) that seek satisfaction. McGregor Theory X Y Theory X assumptions: People inherently dislike work. People must be supervised to do work to achieve objectives. People prefer to be directed. Theory Y assumptions: -People view work as being as natural as play and rest. -People will exercise self-direction and self-control towards achieving objectives they are committed to. -People learn to accept and seek responsibility. Herzbergs Two-factor theory McClelland theory: Need for achievement: Personal responsibility Feedback Moderate risk Need for power: Influence Competitive Need for affiliation: Acceptance and friendship Cooperative Suggestion: Mr Smith does not delegate; does not give employees responsibilities; employees are not considered part of the group; they feel insecure in the employment; they cannot voice their opinions; he imposes his rules and regulations on employees. In addition he has reduced employees lunch-time. Here Mr Smith is using McGregors Theory X; employees are unhappy and de-motivated to work as their lunch-time has been reduced but their wages have not increased. Therefore, since he wants to expand his business throughout UK, I will recommend the Maslows hierarchy of needs theory to Mr Smith. Managers will have to provide motivation for a change in behaviour by satisfying the lower-level needs so that the employees basic salary, safe working conditions (need to stay alive, have food, shelter) and job security, fringe benefits, protection against unemployment, illness are satisfied. This will encourage the willing participation of employees for effective organisational performance. The relationship between motivational theory and the practice of management The purpose of motivational theories is to predict behaviour; and behaviour of people in organisations depends on practices of management. If managers practise Fayols 14 principles of management, then employees at all levels are motivated to work. People generally respond in the manner in which they are treated. Therefore, to control human behaviour a heavy responsibility is placed on managers and the activity of management, where attention must also be given to appropriate systems of motivation, job satisfaction and rewards. Accordingly, Mr Smith must understand how good management practices will motivate staff to work. Managers should plan and forecast, organise, command, coordinate, and control appropriately in an attempt to satisfy employees needs so that they are motivated to work. This will create an organisational climate in which employees can work willingly and effectively to achieve the goals of the organisation. Managers should get the best performance from employees to attract more customers. Managers should apply this policy: The needs, wants and rights of employees to be treated fairly and with dignity. TASK 4: Nature of groups and group behaviour within organisations A group comprises two or more individuals who interact in the collective pursuit of a common goal. They share values and goals, are involved in regular activities together, and identify themselves as members of the group and are identified as such by others. (From lecture notes AJ). Another useful way of defining group is a collection of people who share most, if not all, of the following characteristics: A definable membership; Group consciousness; A sense of shared purpose; Interdependence; Interaction; Ability to act in a unitary manner. Formal groups (official groups): Created to carry out specific tasks set up by the organisation to complete assigned tasks. Formal groups may be divided into two categories: 1. Functional groups: Consist of varying size of work units, with a manager and subordinates who are responsible for a range of duties and functions within the organisation, for example: the finance department, the salaries section and the revenues section. 2. Task groups: Created for the dispatch of specific business or operations, such as a project team, management team or co-ordinating committee. Informal groups (unofficial groups): Created by the individual members for the purpose of sharing a common interest. Importance of informal groups: The spread of information through informal networks the grapevine is often much faster and more influential than through formal groups. There is the potential for conflict between roles held in formal and informal groups particularly in respect of leadership, where the informal leader may not be the same person as the formal leader. Two informal groups: 1. Interest groups: develop around the shared pursuit of a specific goal by certain employees, which may or may not be related to the organisation. 2. Friendship groups: Individuals joining together for various social activities The factors influencing Group Behaviour: Cole (1996) Size of the group Leadership and management style Group cohesiveness Motivation of group members Norms of groups Group/team roles The work environment The group task Factors leading to effective teamwork within the new business Peters and Waterman defines five factors for effective teamwork: 1. The numbers should be small: each member will then represent the interest of his or her department. 2. The team should be of limited duration: Exist only to resolve a particular task. 3. Membership should be voluntary. 4. Communication should be informal and unstructured. 5. It should be action-oriented. The team should finish with a plan for action. The influences that threaten success of teamwork The team does not work around the unreliable people. A smaller group of people does most of the work and a larger group pretends to help. Sometimes team members do not work well together and may work against each other. This may result dysfunctional teams, caused by: Lack of trust is the most common problem afflicting teams; Lack of team cohesiveness Lack of a clearly defined purpose Impact of technology on team functioning Technology: Technologies such as e-mail, mobile phones, blackberry, groupware and computers can improve and in some cases delay team functioning. To be able to function effectively, teams must be kept up-to-date with knowledge as technology changes. Communication: Successful teams communicate successfully by email, mobile phone, phone technologies such as blackberry and 3G data cards and 3GB USB dongles, groupware and personal computers. Change: Successful teams can successfully bring-up change. Teams will become less effective and efficient if they do not respond to changing internal and external factors. In contrast, responsive teams are more effective, efficient and, are able to rise to the challenges of the modern business world. Networks and virtual teams: In the modern connected world, it is easier for teams to communicate and network. It is possible to create virtual teams which never (or rarely) meet in physical locations and use a range of web tools to communicate and collaborate. Global and cross-cultural teams Task 5: Strategies for the restaurants stakeholders needs Employees: †¢ Mr has to adopt HR practices to ensure that the organisation is able to achieve success through people. †¢ Staffing the organisation: Sufficient numbers of the right people in the right place, at the right time, and at the right cost for the organisation. †¢ Reward and recognition: Creating structures that maximise recruitment, retention and motivation; obtaining the best performance from the people available. †¢ Performance improvement throughout the organisation, for individual, team and organisational effectiveness †¢ Managing behaviour ensuring that individuals are encouraged to behave in a way that allows and fosters better working relationships. Customers: Mr Smith and his area managers should monitor the changing requirements and expectations of its customers, and the quality of service they require. Conclusion and recommendations With Mr Smiths plan to expand and develop new restaurants across the UK, there is need for a formal organisational structure and culture, which has to be carefully designed to encourage the willing participation of staff for effective organisational performance. Mr Smith should follow the principles of management managers will have to perform these five functions (by H Fayol); plan and forecast; organise; command; coordinate; and control. The classical approach will suit his business as it plays emphasis on the planning of work, technical requirements, principle of management and behaviour. Alongside he has to adopt the democratic leadership in which all members of the group can participate and contribute to improve the quality of the final decision. Area managers will have to provide motivation for a change in behaviour by satisfying the employees needs through rewards. Reference Websites: 1. http://ezinearticles.com/?id=1269812 2. http://choo.fis.utoronto.ca/FIS/courses/LIS1230/LIS1230sharma/history6.htm (Maslows hierarchy of needs) 3. http://www.hnc-business.co.uk/unit3.html Module Tutor Lecture notes and emails: Dhlamini S., 2009. Organisations and Behaviour (unit 3) H1, HND in Business. London: Guildhall College Bibliography Book: Mullins L J ., 2000. Essentials of Organisational Behaviour. Essex: FT/Prentice Hall

Graduation Speech: I Will Miss You All! :: Graduation Speech, Commencement Address

It's only been two years here, and I have grown to love this school. It's funny because when my dad told me about Tates Creek High School (TC) I begged him not to make me go there. It just didn't sound interesting. I felt like I wouldn't belong and I figured that I wouldn't get along with any of the teachers, but boy was I wrong! I never thought that TC would have changed me, and get my life back on track. First of all, everyone is always complaining about the uniforms, but I love them! All I have to do is throw it on in the morning. I don't even have to make them match or anything. One day I got up a few minutes before school stared, but since I didn't have to pick out my clothes I was still on time. It's so easy, no one is judging you because they have the exact same thing on. Now, to the teachers. What could I do without them? I remember one time during the year I had some family issues. The teachers could see that in my work and in the way I was acting, something was wrong with me. So basically every teacher talked to me to see what was going on and helped me to raise my grades back up. That is why it's so great to have that one on one attention. All the teachers, also make class endurable, and entertaining. They make it more fun to learn and put it in a way that makes me want to learn. They also are always going out of their way for me. I can't think of a time I have asked a teacher to help me with something or go over something and they have said "no I'm busy or "no I can't." It's always "sure, when?" I never would have guesssed that an acronym could change me, but it has. That acronym is C.R.I.S.P. C.R.I.S.P. inspired me to be a better person. Its great having that writeen everywhere and seeing it every day. I actually try to be a citizen, and try to respect and try to show initiative, and well you guys no where I'm going with this. I am just grateful for having something that inspiring 24/7. I never thought that I would say this, but I am happy how strict the school is.

Reflection to Patch Adams Essay

Patch Adams is a very touching, sad yet inspiring story where you can learn a lot of lessons. It is a story about Hunter Adams who committed himself to an asylum for being suicidal. While in the asylum, he discovered his desire to help, understand and connect with people. After leaving the institution, he enrolls into a medical school to be able to accomplish his dream. During his stay in the hospital he helped the patients through humor because he believed that by making them laugh and forget the pain, it will strengthen them but it is prohibited to interact with the patients. It is only allowed when he reach his 3rd year. This became one of the reasons for him to be expelled from school but he never stopped and continue doing what he believe is right. As the story goes on there are many things that hinder him to achieve his dream but the head nurse believes in what he is doing and works along with him. Patch decides to continue his dream while Dean Walcott fights to have him thrown out of school but he always end up being unsuccessful. Patch established a free clinic called Gesundheit together with the help of his friends, Truman and Carin where the medicine is based on love, where in patients helps and treat one another, but the college finds out he was treating patients without a license making his entire career placed in risk. The time came that Patch questioned God if He cares or not. He was devastated after the death of Carin, the woman he loves because of a murder. He complained to God that on the 7th day of God’s creation, he should not rested instead used it for compassion. But God answered back through the butterfly and it brought back his passion he had before, that he is a man of mission to help people. In the movie, Patch has our Lord as his model for compassion. He was able to get victory because of his faith, hope and love. The movie tells us to be like Patch Adams in dealing with other people. We should look at the person beyond all of his imperfections. Patch’s attitude is very humane and his actions are very Christian and it should spread to all of us. We can be doctor to one another by making people smile, helping the needy or teaching other people to do good things. Through doing these, small gestures may cause a big impact to them. We should always remember that our model in being a doctor is none other than our Lord, Jesus Christ. The story tells us that we should have a passionate character. We should use our fears or failures as our key to success. Always believe that failures have seeds of success that will develop in it. Always be motivated so that you can influence other to be motivated too and when there are people who are feeling down we should help and cheer them up. Patch Adams is a movie worth watching, it will satisfy you and will make you learn and realize things. The movie has something to do in our lives, the moral lessons found in the story are applicable. It can make us to be a better person and help us possess characteristics of Patch Adams which are truly admirable and impressive. We should also see problems in a Christ-like manner and always focus on the solution not in the problem. When Patch is treating patients in his clinic, he exhibits great sacramental awareness by simply admitting that we are a community that can help each other. He proclaims that everyone is both a doctor and a patie nt. Patch also nears the meaning of the sacrament of Anointing of the Sick. He heals people in a beautiful way and we should do the same thing. In essence, even at our lowest medicines in life, truly the best medicine is humor. The philosophy of Hunter Adams is really workable. We can continue improving the doctor-patient relationship. Because of the movie, we are able to open our eyes and mind that there is something wrong with the medical system nowadays. We should change it now and try to do things better and in more humane way. Dr. Patch’s character shows that we should help people with understanding and love no matter what. His character teaches us not to give up on what we believe in. Let us be an inspiration to others. Patch Adam’s character is indeed amazing. He should serve as an inspiration and motivation not only to us but also to the medical community around the world. In our life we should not let fear conquer us. We should be strong enough to be different and exceptional. Do not be afraid to stand on your own faith.

Markeing Managment Essay Example

Markeing Managment Essay Example Markeing Managment Paper Markeing Managment Paper Marketing Management Knowledge and Skills Tenth Edition J. Paul Peter University of Wisconsin-Madison James H. Donnelly, Jr. / University of Kentucky Me Graw Hill McGraw-Hill Irwin Contents SECTION 1 ESSENTIALS OF MARKETING MANAGEMENT 1 Processing of Research Data 3 7 Preparation of the Research Report 38 Limitations of the Research Process 38 Marketing Information Systems Conclusion 41 40 PART A INTRODUCTION 3 Chapter 3 Consumer Behavior 42 Chapter 1 Strategic Planning and the Marketing Management Process 4 The Marketing Concept 4 What Is Marketing? What Is Strategic Planning? Social Influences on Consumer Decision Making 43 Culture and Subculture 43 Social Class 44 Reference Groups and Families 6 45 6 Strategic Planning and Marketing Management The Strategic Planning Process 7 The Complete Strategic Plan 16 Marketing Influences on Consumer Decision Making 45 Product Influences 45 Price Influences 45 Promotion Influences 46 Place Influences 46 20 The Marketing Management Process 16 Situation Analysis 16 * Marketing Planning 19 Implementation and Control of the Marketing Plan Marketing Information Systems and Marketing Research 21 Situational Influences on Consumer Decision Making 47 Psychological Influences on Consumer Decision Making 47 Product Knowledge 47 Product Involvement 48 The Strategic Plan, The Marketing Plan, and Other Functional Area Plans 21 Marketings Role in Cross-Functional Strategic Planning 21 Consumer Decision Making Need Recognition 49 Alternative Search 50 Alternative Evaluation 51 Purchase Decision 51 Postpurchase Evaluation 52 48 Conclusion 22 Appendix Portfolio Models 25 PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 29 Chapter 2 Marketing Research: Process and Systems for Decision Making 30 The Role of Marketing Research 30 The Marketing Research Process 31 Purpose of the Research 31 Plan of the Research 32 Performance of the Research 37 xii Conclusion 54 Chapter 4 Business, Government, and Institutional Buying 55 Categories of Organizational Buyers Producers 55 Intermediaries 56 Government Agencies 56 Other Institutions 56 55 The Organizational Buying Process 56 Purchase-Type Influences on Organizational Buying 57 Straight Rebuy 57 Contents Modified Rebuy 57 New Task Purchase 5 7 xiii Structural Influences on Organizational Buying Purchasing Roles 58 Organization-Specific Factors 59 Purchasing Policies and Procedures 59 58 Chapter 7 New Product Planning and Development 98 New Product Strategy 99 New Product Planning and Development Process 101 Behavioral Influences on Organizational Buying Personal Motivations Role Perceptions 60 60 60 Stages in the Organizational Buying Process Organizational Need 63 Vendor Analysis 63 Purchase Activities 63 Postpurchase Evaluation 63 62 Idea Generation 101 Idea Screening 103 Project Planning 104 Product Development 105 Test Marketing 105 Commercialization 106 The Importance of Time 106 Some Important New Product Decisions Quality Level 107 Product Features 108 Product Design 108 Product Safety 109 107 Conclusion 65 Chapter 5 Market Segmentation 66 Delineate the Firms Current Situation 66 Determine Consumer Needs and Wants 67 Divide Markets on Relevant Dimensions 67 A Priori versus Post Hoc Segmentation 68 Relevance of Segmentation Dimensions 68 Bases for Segmentation 69 Causes of New Product Failure Needfor Research 109 109 Conclusion 111 Develop Product Positioning 75 Decide Segmentation Strategy 76 Design Marketing Mix Strategy 77 Conclusion 78 Chapter 8 Integrated Marketing Communications Strategic Goals of Marketing Communication Create Awareness 112 Build Positive Images 112 Identify Prospects 112 Build Channel Relationships Retain Customers 113 112 112 PARTC THE MARKETING MIX 79 Chapter 6 Product and Brand Strategy Basic Issues in Product Management Product Definition 80 Product Classification 81 Product Quality and Value 82 Product Mix and Product Line 83 Branding and Brand Equity 84 Packaging 88 113 The Promotion Mix 113 Integrated Marketing Communications 114 Advertising: Planning and Strategy 116 80 80 Objectives ofAdvertising 116 Advertising Decisions 16 The Expenditure Question 117 The Allocation Question 120 Sales Promotion 124 Product Life Cycle The Product Audit 90 93 Push versus Pull Marketing 124 Trade Sales Promotions 125 Consumer Promotions 126 What Sales Promotion Can and Cant Do 126 Product Adoption and Diffusion 93 95 Deletions 93 Product Improvement Organizing for Product Management Conclusion 97 95 Public Relations 128 Direct Marketing 128 Conclusion 129 Appendix Major Federal Agencies Inv olved in Control of Advertising 131 xiv Contents Chapter 9 Personal Selling, Relationship Building, and Sales Management 132 Importance of Personal Selling 132 The Sales Process 133 Objectives of the Sales Force 133 The Sales Relationship-Building Process 134 People Who Support the Sales Force 140 Managing the Sales and Relationship-Building Process 141 The Sales Management Task 141 Controlling the Sales Force 142 Motivating and Compensating Performance 146 Conclusion 146 Estimate Costs and Other Price Limitations 170 Analyze Profit Potential 171 Set Initial Price Structure 171 Change Price as Needed 172 Conclusion 172 PARTD MARKETING IN SPECIAL FIELDS 173 Chapter 12 The Marketing of Services 174 Important Characteristics of Services 176 Intangibility 176 Inseparability 177 Perishability and Fluctuating Demand 178 Client Relationship 178 Customer Effort 179 Uniformity 180 Providing Quality Services 180 Customer Satisfaction Measurement 182 The Importance of Internal Marketing 182 Overcoming the Obstacles in Service Marketing Limited View of Marketing 184 Limited Competition 184 Noncreative Management 185 No Obsolescence 185 The Service Challenge 186 Banking 186 Health Care 186 Insurance 187 Travel 187 Implications for Service Marketers 188 Conclusion 189 Chapter 10 Distribution Strategy 148 The Need for Marketing Intermediaries 148 Classification of Marketing Intermediaries and Functions 148 Channels of Distribution 150 Selecting Channels of Distribution 151 Specific Considerations 151 Managing a Channel of Distribution 154 Relationship Marketing in Channels 154 Vertical Marketing Systems 154 Wholesaling 157 Store and Nonstore Retailing 15 8 Store Retailing 158 Nonstore Retailing 159 Conclusion 162 184 Chapter 11 Pricing Strategy 63 Demand Influences on Pricing Decisions 163 Demographic Factors 163 Psychological Factors 163 Price Elasticity 164 Supply Influences on Pricing Decisions 165 Pricing Objectives 165 Cost Considerations in Pricing 165 Product Considerations in Pricing 167 Environmental Influences on Pricing Decisions Competition 168 Government Regulations 168 A General Pricing Model 169 Set Pricing Objectives 169 Evaluate Product-Price Relationships 169 Chapter 13 Global Marketing 190 The Competitive Advantage of Nations 191 Organizing for Global Marketing 192 Problems with Entering Foreign Markets 192 Organizing the Multinational Company 195 Programming for Global Marketing 197 Global Marketing Research 197 Global Product Strategy 200 Global Distribution Strategy 200 Global Pricing Strategy 201 Global Advertising and Sales Promotion Strategy 201 Entry and Growth Strategies for Global Marketing 202 Conclusion 205 168 Contents xv SECTION 2 ANALYZING MARKETING PROBLEMS AND CASES 207 A Case Analysis Framework 208 1. Analyze and Record the Current Situation 209 2. Analyze and Record Problems and Their Core Elements 213 3. Formulate, Evaluate, and Record Alternative Courses ofAction 214 4. Select and Record the Chosen Alternative and Implementation Details 215 Pitfalls to Avoid in Case Analysis 215 Communicating Case Analyses 218 The Written Report 218 The Oral Presentation 220 Conclusion 220 Exercise 7 238 Pricing Issues on the Internet 238 Exercise 8 238 Selecting the Internet as a Distribution Channel 238 Exercise 9 239 Internet Advertising 239 Exercise 10 239 The Adaptation of Services to the Internet 239 Exercise 11 240 Marketing Communications Techniques in the Internet Age 240 INTERNET SOURCES OF MARKETING INFORMATION 241 Charles Heath: Eastern Kentucky University Corporate Web Sites 242 Search Engines and Directories 242 Government Sites 243 Business Publications 243 Newspapers 244 National Papers 244 Large City Papers 244 International Papers 245 Regional Papers 245 General Business Sites 245 Internet Marketing Reference Sites 246 Compilation Sites 246 SECTION 3 FINANCIAL ANALYSIS FOR MARKETING DECISIONS 221 Financial Analysis 222 Break-Even Analysis 222 Net Present Value Analysis 224 Ratio Analysis 226 Conclusion 230 SECTION 4 INTERNET EXERCISES AND SOURCES OF MARKETING INFORMATION 231 PART A INTERNET EXERCISES 233 Charles Heath: Eastern Kentucky University Exercise 1 234 Corporate Web Sites 234 Exercise 2 234 Online versus Offline Retail Experiences 234 Exercise 3 235 Consumer Decision-Making Process 235 Exercise 4 236 Discovering Product Assortments Online 236 Exercise 5 236 Brand Equity on the Internet 236 Exercise 6 237 The Impact of Communities on Marketing 237 5 MARKETING MANAGEMENT CASES 247 MARKET OPPORTUNITY ANALYSIS 249 Case! McDonalds Corporation 250 I Paul Peter and Ashish Gokhale: University of Wisconsin-Madison Case 2 Southwest Airlines 2008 257 Andrew C. Inkpen: Thunderbird School of Global Management xvi Contents Case 3 South Delaware Coors, Inc. CASE GROUPC 271 PROMOTION STRATEGY 373 James E. Nelson and Eric J. Karson: University of Colorado Case 4 Ruths Chris: The High Stakes of International Expansion 280 Allen H. Kupetz and lion Alon: University of Western Ontario Case 5 Coach Inc. : Is Its Advantage in Luxury Handbags Sustainable? 287 John E. Gamble: University of South Alabama Case 6 Panera Bread Company Case 12 The Obama Campaign Strategy 74 Dan Tolhurst and Mark Vandenbosch: University of Western Ontario Case 13 Mountain Dew: Selecting New Creative 383 Douglas B. Holt: Oxford University Case 14 Red Bull 400 302 Arthur A. Thompson: University of Alabama Richard R. Johnson, Jordan Mitchell, Paul W. Farris, and Ervin Shames: University of Virginia Case IS Hips Feel Good- Doves Campaign for Real Beauty 414 David Wesley: Northeastern University CASE GROUP B PRODUCT STRATEGY Case 7 Starbucks- Early 2008 319 320 J. Paul Peter: University of Wisconsin-Madison Case 8 Your Home is a Good Place, Inc. CASE GROUP D DISTRIBUTION STRATEGY 429 25 Case 16 IKEAs Global Strategy: Furnishing the World 430 . Paul Kolesa Kevin Coulson and Zane Swanson: University of Western Ontario Case 9 easyCar. com 332 Case 17 Pets. com Inc. : Rise and Decline of a Pet Supply Retailer 438 Omar Merlo: University of Western Ontario Case 18 The Challenges Facing eBay in 2008: Time for a Change in Strategy? 453 Louis Marino: University of Alabama Patrick Kreiser: Ohio University John J. Lawrence: University of Idaho Luis Solis: University of Idaho Instituto de Empresa Case 10 The Launch of the Sony PlayStation 3 David Wesley and Gloria Barczak: Northeastern University Case 11 Snacks to Go 41 356 JoAnn K. Linrud: Central Michigan University Contents xvii Case 19 SECTION 6 STRATEGIC MARKETING CASES 587 Case 1 Wal-Mart Stores Inc. in 20 08: Managements Initiatives to Transform the Company and Curtail Wal-Mart Bashing 479 Arthur A. Thompson: University of Alabama Yum! Brands, Pizza Hut, and KFC 589 Jeffrey A. Krug: Appalachian State University CASE GROUP E PRICING STRATEGY 519 Case 20 Case 2 Caterpillar, Inc. 603 Schwinn Bicycles 520 J. Paul Peter: University of Wisconsin-Madison Sara L. Pitterle and J. Paul Peter: University of Wisconsin-Madison Case 21 Terra Bite Lounge: Pay What You Want Cafe^ 523 Remi Trudell: University of Western Ontario Case3 EMR Innovations 615 Kay M. Palan: Iowa State University Case 4 Case 22 Cowgirl Chocolates 527 Harley-Davidson, Inc. - Motorcycle Division 626 J. Paul Peter: University of Wisconsin-Madison John J. Lawrence, Linda J. Morris, and Joseph J. Geiger: University of Idaho Case 23 Case 5 Clearwater Technologies7 540 Susan F. Sieloff and Raymond M. Kinnunen: Northeastern University PepsiCos Diversification Strategy in 2008 639 John E. Gamble: University of South Alabama Case 6 CASE GROUP F Social and Ethical Issues in Marketing Management 545 Case 24 E. J. Gallo Winery (2007) Expresso Espresso 656 Calvin M. Bacon, Jr. : University of South Alabama 546 Case? Respironics, Incorporated: Take a Deep Breath 678 Janet L. Rovenpor: Manhattan College Armand Gilinsky, Jr. : Sonoma State University Marion Armstrong, Taylor Green, and A. J. Strickland III: University of Alabama Case 25 Abercrombie Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel 563 Janet Rovenpor: Manhattan College CaseS Research In Motion- Entering a New Era 700 Sofy Carayannopoulos: Wilfrid Laurier University xviii Contents Case 9 Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? 723 Arthur A. Thompson, Jr. : University of Alabama Amit J. Shah: Frostburg State University Case 10 Table of Contents 786 Introduction 786 Situational Analysis 786 Marketing Planning 786 Implementation and Control of the Marketing Plan Summary 790 Appendix- Financial Analysis 790 References 793 788 Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? 748 Arthur A. Thompson, Jr. : University of Alabama John E. Gamble: University of South Alabama Conclusion 793 Notes 795 Index 802 SECTION 7 Developing Marketing Plans 783 A Marketing Plan Framework Title Page 785 Executive Summary 785 784